What is Bilingual Website Design and Why Does Your Business Need It?

You’ve taken the time to put together and launch a website. 

Now, it’s time to expand your message even further. 

Bilingual websites are gaining popularity, especially in multicultural communities.

Being proficient in more than one language is beneficial in many ways, especially when it comes to your online presence.

Having a bilingual site means your content is available in more than one language. 

This also means that foreign consumers who visit your site are less likely to leave it. 

Research shows that 56% of online shoppers say language is more important than price.  Why? Because shoppers have the knowledge right at their fingertips, rather than having to guess what your product or service is.  This clear and concise information adds trust and credibility to your business and your website. 

Bilingual websites also decrease bounce rates and increase conversion rates. 

Here are some other benefits: 

• International Traffic, Engagement

• Boost Search Engine Visibility

• Improved User Experience

Looking to make the move to publish a bilingual website?

NinJo Group creates websites that are easy to toggle between English and Spanish with just the click of a button. 

We also promote social media posts that are done in both languages to appeal to broader audiences, along with multilingual FB and LinkedIn groups. 

Overall, don’t be afraid to try new things. Give yourself an edge over your competitors and establish your brand in several different languages.  You won’t regret it, and neither will your customers.