Holiday Marketing Strategies: How to Boost Your Online Presence for the Festive Season

‘Tis the season to decorate your home!  But don’t forget about your online “home” as well!

We all know that since Covid, a lot has changed.  More and more consumers are shopping online. That’s good news for you! 

So, let’s get ready, the holidays are here, and it’s time to have fun decorating your website to get your customers into the spirit!

While consumers are gearing up to stock their sleigh, it’s a great time to push your brand with fun festive designs, images, keywords and more! This means adding holiday colors, new images and creating new holiday-inspired links. 

If new pictures aren’t an option, try adding holiday-themed overlays.  The more festive your website is, the more you put your customer into the holiday spirit, and the more they’ll want to click “buy”.  Make sense?  

But before you boost your online presence for the holidays, make sure to plan and determine what discounts you want to offer. 

American consumers are out hunting for the best deals and that means, you should gift your loyal customers as well.

Put yourself in their shoes.  If you were to shop for goods or services on your website, what would you want to see? 

Provide gift suggestions and offer free shipping opportunities.  This is the time to show off your holiday gift baskets, gift cards and special offers. 

Don’t forget to take your holiday design to your social media accounts as well.  Here you can host contests, use video marketing to allow your customers to get to know you and go behind the scenes. 

Using festive-themed hashtags will also help you go viral!

While spicing up your website for the holidays, you also want to make sure your site is optimized for mobile use.  Remember, our phones are always on hand.  You don’t want to miss out on holiday traffic because of poor mobile-user experience. 

Overall, have fun with it!  It’s a festive time! Don’t be afraid to go all out…while you’re ringing in the cheer, there’s a good chance you’ll also be ringing in the dollars, and more importantly, happy customers that will want to come back again.