Football Season Is Here…Score BIG By Leveraging The Games For Marketing

Football season has kicked-off! 

Now is the perfect opportunity for marketers to shift their message to incorporate fun, catchy, sports themes for the many people who enjoy watching the games! 

Leveraging football for marketing is an effective way to engage your audience, boost brand awareness, and capitalize on the excitement surrounding the game!

Let’s huddle up and throw around some fun strategies to help score a touchdown on your marketing efforts!

1.      Football-Themed Content: Connect your brand to football through blogs, emails, content on your website, and social media campaigns. Another great way to spread awareness is through football-related hashtags! Do you have a football player using your product? Don’t forget to include this in all campaigns!

2.      Polls & Contests: Create shareable polls and contests about favorite football moments to help with engagement. Encourage your followers to share your products by offering exclusive football-themed prizes like sports equipment or merchandise. You can even offer discounts if a specific team takes home the win to get your audience motivated!

3.      Collaborate With Influencers & Athletes: Don’t be afraid to reach out to some of the athletes! Try sending them a message through social media or email to see if they can promote your product! It never hurts to try! You never know who may respond!

4.      Utilize Real-Time Marketing: Stay in tune with football and monitor the games. Using real-time data to send out congratulatory emails or social media posts when a team wins can help with engagement.

5.      Engage With Local Communities: Host football viewing parties at local sports clubs or contact area businesses that are sport-focused to help promote your brand.  

While you’re creatively tying your marketing efforts to football with hashtags and social media campaigns, it’s critical to be mindful of any strict National Football League guidelines. This includes the use of symbols and trademarks. Avoid using official logos, names, or terms unless you have secured rights to do so.

So, let’s hit the field and tackle the excitement of football season!   In the end, you deserve the win for marketing!