Your Website Called…It’s Asking For A Refresh
You’re a business owner with a website. This is often your first impression to the public. Websites are your storefront, your sales pitch, and your credibility check. But just like fashion and technology, websites age…and sometimes it can happen quickly.
If you’re embarrassed to share it, then you know for sure, it’s time to make a change.
Here’s what to look for:
Outdated Look
Design trends evolve quickly. If your site still has tiny font, busy backgrounds, flashy animations, cluttered sidebars, or stock photos, it may be time for a redesign. A modern website should feel clean and easy to navigate. If your website looks old, your customer may assume your business is too.
Not Mobile-Friendly
A responsive, mobile-friendly design isn’t optional today, it’s essential. More than half of web traffic comes from mobile devices. If your website isn’t mobile friendly, it won’t resize properly, the buttons may be hard to tap, it may load slower, and even more frustrating, you’re forced to zoom in and out.
Slow Load Time
In today’s world, people expect instant results. If your site takes more than a few seconds to load, visitors will likely click away. Slow load times may be caused by large, unoptimized images, outdated hosting, old code, or too many plugins. Speed impacts user experience and search engine rankings.
Brand Change
If you’ve updated your logo or changed your message, you’re not consistent and consistency creates trust. Your website needs to reflect your current brand, otherwise you can create confusion. So, make sure you match your social media, marketing materials, and overall voice.
Out-Of-Date Content
Are you still promoting services that you no longer offer? Are there broken links and old testimonials? It’s time to make some updates. Outdated content sends a message that your business isn’t active or attentive.
Update Challenges
If it’s challenging to make a simple change, your backend may be outdated. Today’s website platforms should make it easy to add content, edit pages, update images, and track analytics.
No Website Conversions
Are people visiting but not buying? Low conversion rates can signal weak call-to-action, confusing navigation, and a poor layout.
A website update isn’t just about looks; it’s about strategy too.
Overall, your website should be something you’re proud of. It’s not a one-and-done project. If it’s been about five years since you last updated your site, it’s probably time to start thinking about a refresh.
Websites are an evolving tool that should grow with your business.
If you’re interested in updating your website, please reach out to NinJo Group today!
