Why Mobile Optimization Matters With Websites
Take a look around you. Odds are more than likely that you will notice several people near you on their cellphone.
Smartphones have been taking over the world over the last three decades.
In fact, research shows there are nearly 7-billion people across the globe that use a smartphone, and 83-percent of them expect a flawless experience while browsing the web.
Using mobile optimization technology, websites reformat themselves specifically for smartphones. A mobile-optimized site looks different than it would on a desktop because it’s configured with the mobile user in mind, guaranteeing a user-friendly experience.
When browsing a mobile-friendly website, the site loads faster, buttons are sized to accommodate fingers, and the words shrink to fit on the smaller screen so that there isn’t a need to pinch and scroll.
Always put yourself in the consumer’s shoes. If you’ve ever opened a website on your cellphone and the text doesn’t fit the screen, you know how frustrating it can be if there is too much pinching and scrolling.
Experts say that 61-percent of smartphone users are likely to leave the site if it’s not mobile-friendly.
While research shows that mobile phones generate over 60-percent of website traffic, it’s important not to leave consumers with a negative experience.
Desktops and tablets only generate about 39-percent. When working on email campaigns, much of my analysis has shown that yes, this is true, majority of those clicking around are in fact using their cellphone.
So how do you make sure your website is mobile-friendly?
*Make sure to choose a mobile-responsive theme or template
*Make images as light as possible
*Increase button sizes
*Space out links
*Use large readable font
*Eliminate pop-ups
While you’re putting in the time to make sure your website is mobile-friendly, don’t forget to check your work.
There should be a smartphone preview button to see just what your consumers will see on their end. If you’re finding yourself struggling to make the changes, NinJo Group is always here to help modernize your website.
