Social Media Trends to Look Out for in 2024

Social media has soared over the last couple of years.

Engaging with customers face to face is no longer as common as communicating with them through the web.

And guess what? There is more to come of it all in 2024.

If you don’t have a social media platform that you’re using for business, you are likely missing out.

In this rapidly evolving world of business, traditional marketing methods are no longer helping businesses stay afloat.

Leveraging social media helps businesses build brand awareness, engage with customers, and can provide insight through analytics right at your fingertips.

So which platforms should you be spending most of your time on this coming year?

Industry experts say that TikTok and LinkedIn will be the two top-performing platforms in 2024. 

Along with social media comes Video Marketing. 

Videos on social media are expected to soar to new heights.

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ccording to HubSpot, video on social media generates 1200-percent more shares than text and images combined.

What does this mean? Get ready to master your video skills.

Now to move onto what everyone is talking about these days…Artificial Intelligence. 

AI has also been sweeping the globe, with more and more companies using machine-learning strategies, especially in recent months.

Leveraging AI helps customize the user experience based on the consumer’s interests and habits.

In 2024, we’ll also be seeing a bigger push for Augmented Reality (AR) and Virtual Reality (VR).

With AR, customers can see themselves interacting with items in a real-world environment.

By activating their smartphone camera, shoppers can demo products to scale realistically, on their own face or body. 

For example, if you want to buy a pair of pants, you’ll be able to virtually try them on before making your purchase. 

Similarly, those who are browsing and shopping the web for furniture. Customers can get a virtual view of what a couch or kitchen table would look like right in their home.

Along with the evolving features, business owners will be able to preplan and schedule posts on social media networks, helping free up time.

Influencers will also still be a thing. Experts say micro-influencers, those with less than 100-thousand followers, even though have a smaller group of followers, have higher engagement numbers.

Just like that, with a blink of an eye, here we are, welcoming 2024. 

Don’t be afraid to take the reigns and try something new. Stay informed, explore new platforms, and embrace change while we navigate the journey of digital marketing.