Cheers To 2024! Is Your Marketing Plan Set?

Hello 2024!

Now that we’ve raised our glasses and toasted to the new year, it’s time to turn the page, reboot and refresh our goals for the months ahead.

Whether you had a successful year or were hoping for more, it’s a great time to sit down and prepare your marketing plan in hopes of having an even stronger year.

Marketing plans can vary across different organizations, depending on the industry and size of your business. Hence the importance of creating a timeline for your plan. This can be used as a roadmap to keep you on track.

The first step you should focus on is reviewing and evaluating your current situation.  Understanding your strengths and weaknesses from 2023 is key. 

Here, you can take note on where you saw growth, or on the other hand, where you didn’t see as much as you were hopeful for.  This step is critical and allows you to critique your efforts for the coming year.

Next, create your budget.

Did you have a strong year and can now use some of those funds to expand your marketing efforts? Or did your company not perform as you had hoped for and need to tweak and reduce marketing funds and focus efforts elsewhere?

Now it’s time to define your current target market. 

Who are you looking to sell to? Did your audience change? Did you notice a different demographic this past year?

Once you define your audience, it’s time to think about which social media channel you should spend most of your time on.

If you don’t have the bandwidth to market on all social media platforms, think about where your company would shine best.

Is it Instagram, LinkedIn or TikTok?

Research the different channels and decide what’s best for your business.

Finally, be sure to develop a content strategy. This allows you to think about ways you’d like to promote your business.

Do you want to create and launch email campaigns? Blogs? Weekly or monthly newsletters?

After you create your marketing plan, be sure to follow up, check in and stay flexible.

Measure and analyze results. Look for any insights that could help guide you to make changes and reallocate your resources to a more effective channel.

In the end, it’s your plan but these metrics will help guide you along the journey to success in this evolving digital world.