The Holidays Are Right Around The Corner…Is Your Email Marketing Plan Ready?

October is here and that means it’s almost time to roll out your holiday emails in hopes of generating profit and leads. 

Email marketing is a powerful tool to help improve lead conversion rates. 

By reaching out to your subscribers with personalized messages, you can increase the chances of turning them into paying customers. 

And what a perfect time to do so, as consumers are already out shopping for products and services to gift to loved ones.

So, if you think it’s too early, it’s definitely not! 

Aside from social media, emailing is a direct avenue to your customer in today’s digital age. 

Your email marketing plan can include setting up workflows and triggers to send your message at the right time. 

This helps generate qualified leads and converts them into returning customers. 

Even if they aren’t making a purchase, they’re still visiting your page and are interested in what you have to say.

Here are some tips to keep in mind as you prep your holiday email campaign: 

• Send targeted emails with segmentation

• Spice up your subject lines, don’t be afraid to use emoji’s

• Set up automated emails ahead of time

• Personalize your emails with the customer’s first name

• Promote your holiday sales early

• Set up loyalty rewards & incentives

• Test your emails to see what time is best for your customers

Remember, the holidays are a time where customers love cheerful, heart-felt messages. 

Don’t be afraid to really dazzle the look of your emails to get the customer in the holiday spirit. 

After all, aren’t you a bit more in the holiday spirit after seeing these seasonal pictures?!

Need inspiration to make it a great holiday campaign? 

Reach out to NinJo Group and we can get you started!