Is It Time To Revamp Your Website? Let’s Take A Look…

The digital world is constantly changing, and so are the ways that websites are built. 

So, if you’ve had one over the last couple of years, there’s a good chance it’s outdated.

A website revamp is a detailed process that can include updating content, improving navigation for site performance, and refreshing your layout. 

Security is also critical.

When redesigning your site, it’s important to make sure your brand hasn’t changed. 

Think about your audience.  What are they in need of the most?  Is it easy for your customers to navigate through the website to get these answers?

These are all important questions from the outside. 

But let’s dive deeper into site performance and security.

When you’re browsing the internet, you know how frustrating it can be when you get to a site that is slow.  Most likely, you’ll leave, and that business has then lost a sale, even, future sales.

In fact, research shows that the amount of time a user will wait before losing focus is .3 to 3 seconds.  So, you want to make sure your site is updated to shows content quickly, to ensure good user experience. 

Here’s where you should shop around to find the perfect web host. 

On each hosting platform, you can find reviews and check lists on the speed and security that comes with their package. 

Another way to boost site performance is to optimize image sizes.   

Pictures that are too large can put more weight on the web server.

Older browsers and too many widgets can also boggle down your website.

Finally, cybercriminals are out to get anyone and everyone.  Security is key to making sure you and your users are safe while browsing your site.

How do you do this?

Make sure your uniform resource locator (URL) starts with “https”, and not “http”. 

The “s” in “https” stands for secure and shows that the site is using a Secure Sockets Layer (SSL) certificate.

Your web host may offer this security, or you can request an SSL/TLS certificate and install it yourself.

Overall, your “homepage” should be treated like your home, right?

Maybe that’s where they got the name.

But in all seriousness, you want to make sure that updates are made, just as you would for your family, and that your site is locked and secure just like your doors at home, so that no one breaks in.