Going Viral With Video On Social Media

You better start hitting the record button on your phone. And why not, it’s so convenient!

Almost everyone has a cell phone right on hand these days, so let’s get marketing!

But aside from the convenience, statistics show that video captures five times more attention than stills do. 

Over 50 percent of people are more likely to share video than any other type of content.

In fact, research shows that this year alone, online video is expected to account for 82 percent of all web traffic, making this the most popular type of content on the internet. Why?  You ask.

In this digital age, video gives your brand the personalization that people need.  With less human interaction and more virtual contact these days, your audience can put a face to the name.

While recording a video may seem easy, there are many ways videos can go bad.

You want to make sure the video is edited so that the audio is crisp and clean. Otherwise, you could lose many potential customers due to poor quality.

Your videos should also hook your audience early and keep them engaged.  The content should be long enough to give details, but short enough to make your customers want more.

Simply said, keep it short and to the point.

Videos can also help boost your site rankings across the web.  When posting a video, it’s important to add text.  With compelling headlines, titles and descriptions, search engine bots are more likely to grab that text, helping with search engine optimization.

Once the video editing is done, be sure you don’t forget your call-to-action button. This will guide your customers to your website, and at the same time, capture their information for future marketing purposes.

Until next time…let’s get that video rolling.