Businesses Move Towards LinkedIn For Online Marketing
Hundreds of millions of people across the globe use LinkedIn to connect with professionals. But consumers aren’t the only ones using this popular platform. Businesses are as well.
As of 2021, over 70 million companies use LinkedIn to promote their brand and showcase expertise. Of those, more than 30 million have created company pages and small business owners make up a significant portion of those users.
So, while you may be using LinkedIn to connect with other professionals, it’s a good idea to establish a business account of your own.
Here are some tips on how to leverage the platform and build brand awareness.
Your company profile serves as a central hub where you can share updates, news, job openings and more. It’s important to provide a clear and compelling description of your business. Be sure to include specialties, showcase products and services, and add your contact information. If you have a website already, be sure to stay consistent with key information, logos, and colors.
To make sure your company can be found easily on LinkedIn, it’s important to use relevant keywords in the description. This helps improve visibility in searches on the platform.
Adding a link to your website and other social media profiles you may have will help drive traffic to your company page. It’s also a good idea to link your consumers from your website to your LinkedIn profile.
As you’re setting up your page, be sure to include valuable content that helps engage with your audience.
This includes videos, blogs, and any company updates you think your audience will want to know.
As you begin to receive comments and reviews, be sure to respond to your consumers. This helps build relationships with your followers. On the other side, if you have employees, encourage them to link their personal profiles to your company page. This ensures more visibility in the online community.
If you want to take your marketing even further, consider running targeted ads on LinkedIn. You can experiment with different formats to see what gives you the most bang for your buck.
Once your profile is created and visible, the best way to keep track of your performance is to take advantage of LinkedIn Analytics. You’ll be able to track post engagement, follower demographics and page views to understand what resonates best with your audience.
In conclusion, creating a LinkedIn business profile will be valuable for your company. Not only will you be expanding your marketing opportunities, but you’ll also be able to grow your brand while networking with others in the industry.
