Tune In…Video Marketing Is Reaching New Channels!

Short-form marketing videos are hot!

Research shows that 96-percent of consumers prefer short-form videos to learn about a product or service. 

So, what exactly are short-form videos? 

They’re informative, engaging clips that run anywhere from three seconds to one-minute long and can boost your brand awareness!

In fact, experts say short-form videos have the highest ROI.  It’s safe to say that because so many consumers are clicking on videos these days, your marketing message is more likely to go viral.

The bite-size clips are meant to be short with easily digestible content that will keep your viewers scrolling for more.

But before you jump to hit the record button, it’s critical to make sure you have a strategy. 

First and foremost, you want to make sure to hook your audience. 

This can be done through eye-catching video, exciting sounds, sound bites, or by using powerful captions. 

Also, be sure to keep your message under 60 seconds.

Making sure to record your video vertically is also key. 

This helps make sure that your video is immediately optimized for all mobile screens.

Otherwise, frustration while viewing your clip may have your customer turning off your channel.

Now that we’ve touched on the importance of short-form videos for marketing, you’re probably wanting to know what channels you should be spending most of your time uploading on.

Tune in for our next blog and we’ll cover the hot spots where you should be broadcasting your brand!