Tips On How To Manage Your Social Media Accounts The Right Way

In today’s ever-changing tech world, greeting your customers face-to-face is becoming less common, unless of course, you own a store front. 

But in the digital marketing world, our handshakes have turned into “likes” or “replies” online. 

And while you have one chance to introduce yourself and your business through a screen, there are some critical tasks you should check off your marketing to-do list daily. 

Grab your marketing calendar and let’s get started.

If you haven’t done so already, be sure to set up your social media accounts and keep tabs on where you’ve signed up. These online “storefronts” should be visited at least once daily. Make it a routine.  If you forget about one, customers will not be getting any response from you and that doesn’t look good, does it?

Inactive pages have a negative impact on consumers.  How do you fix this?

Engaging with your customers.  This means updating content, mentioning customers, and responding to personal messages.  

This also shows great customer service. If you’re extremely busy and don’t want to forget about posting on your page, go ahead and schedule a post. 

You can get on with your day and your social media sites are active while you’re away.

Checking comments, questions, shares and notifications is a good idea.  Responding quickly to any questions shows that you are there for your consumers.  Even if there’s negative feedback, you can respond kindly, helping leave a positive image within your online community.

Monitoring your mentions is key if you’re looking for feedback.  You can keep a close eye on what people are saying about your business.

Using hashtags is another important step when managing your social media accounts.

Hashtags help gain exposure for your brand.  Search for trending hashtags that are relevant to your industry and use them in your posts. 

The more hashtags, the more exposure you’ll get.

Don’t forget to monitor your results. 

Analyzing data like keywords and trends on your social media sites can give you a big picture of how your activity is doing and what you can do in the future.

Finally, be sure to always keep an eye on your competition. 

The best advice, click “follow” on their pages, so you don’t miss out on what’s trending within your industry.

While this may all seem like a daunting task, especially if you are managing multiple sites, it’s critical if you want to stand above the others. 

If it’s too much, don’t be afraid to turn to marketing groups like NinJo Group to help run these accounts for you.