Lights, Camera, Action…Introducing Google Lens, A New Way To Search The Web
Have you heard the saying that imitation is the sincerest form of flattery?
We’ve all done it. You walk into a friend’s house and admire the kitchen table that you’re sitting at, wishing you could find something similar for your own home.
Or the paint color on the wall. It’s been something you’ve been eyeing for quite some time but aren’t sure what the name of it is.
Well guess what? You can now use your phone to snap a picture of the item using Google Lens, and the answers will be right at your fingertips with links to similar products, if not the same exact one.
The same idea goes for when you’re out touring a city.
Let’s say you want to learn more about a restaurant, you can simply open Google and use its camera to snap the picture of the building, or the menu for some answers.
According to Google, “Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore locales or menus, discover products, find visually similar images, and take other useful actions.”
Imagine being part of this powerful tool. You can most definitely try, and it all comes down to using the best search engine optimization (SEO) efforts.
Google leaders say Lens returns results from other Google products and relies on the ranking algorithms of those products. This means using bold keywords, language, and other metadata on your website, can help determine those rankings and relevance to these images. Therefore, when someone agrees to let their phone use their location, Lens uses that information to return the most accurate results to the search recipient.
So the next time you stop to admire something, open Google on your phone and use the camera to snap a picture.
They always say, “A picture is worth a thousand words”, right?
I couldn’t agree more in this case. That lone image can be the one that your prospective customer clicks on to make a purchase.
