Don’t Land In Spam…

Are you ready to start digital marketing? If so, it’s important to make sure you have a healthy email list. Otherwise, you could find yourself in the spam bucket.

If you don’t have an email list, it’s a good idea to start collecting this information.

Experts say (MailChimp) you can grow your revenue with targeted and engaging emails.

So, what exactly does targeted emailing mean? It means reaching the right audience.

Many websites like Squarespace and Wix offer segmentation tools to help target people’s behaviors and interests.

There are four main types of segmentation. Demographic, psychographic, behavioral and geographic. But you aren’t just limited to these segments. From there, you can dive deeper into your target audience.

For example, if you have an online store, you can segment your email lists into buying behaviors.

Or, you can send an email to customers who live in a different geographical area so they could properly buy for their specific climate.

You can create a form on your social media marketing pages that will capture the information.

You can also add a landing page to your email signature asking your contacts to sign up for newsletters and more.

Or, plain and simple, talk with family and friends to join your list and ask them to share the love!

By the way, word of mouth is also a very effective form of marketing!

So long story short, whether it’s Gmail or Outlook, be sure your email lists are as clean as can be, so you don’t end up as trash.

Let NinJo Group help get you going today!