The Back-to-Business Reset: 7 Marketing Tasks To Tackle Before Fall

The kids are heading back to school and that means now is the perfect time for a business reset. 

While the kids are out of the house, let’s take a step back and make sure your marketing is ready to finish the year strong.

1. Review What’s Working

Look at your website traffic, social engagement, email results, and overall performance.

Keep doing what works—and rethink what doesn’t.

2. Refresh Your Social Strategy

Is your content still connecting with your audience?

Update your topics, posting schedule, and approach for the months ahead, and don’t forget to include holiday marketing!

3. Clean Up Your Email List

Remove outdated contacts, review your segments, and make sure your emails are reaching the right people. Are you getting emails that bounce? 

Make sure to remove them so that your sender reputation doesn’t go downhill.

4. Revisit Your Audience

Your business may not be what it was when you started. 

Make sure your messaging still speaks to the customers you want to reach.

5. Give Your Website A Quick Refresh

Check for outdated information, broken links, old content, and anything that could make your site easier to navigate. 

Giving your website a refresh with graphics can also keep your audience interested.

6. Start Planning Holiday Campaigns

Don’t wait until September to start thinking about holiday promotions.

Map out key campaigns, and opportunities now.  The earlier the better.

7. Build Your Content Calendar

Look ahead through the end of the year and start planning your blogs, emails, social posts, and promotions.

While this may seem like a lot, you don’t have to tackle everything at once. Start with one or two areas that need the most attention and build from there. A little planning now can make a big difference come fall.

Overwhelmed?  Reach out to us here at NinJo Group!  We’d be happy to help!